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One way to get people to buy things is to threaten them. Threatening may seem like too strong of a word for some, but whatever one calls it, it does work. Everything from LIMITED TIME ONLY to linking the product with it being absolutely necessary for our sole survival. And it works primarily because people are so busy that they will put off calling if there is not a limited window of time. People easily get distracted and return to their computer with other offers that can not be passed up. Sound familiar?


Recently a person marketing a product used some tactics that I found unethical. Why? Because  they were based on fear, not truth. Now, some of it may be true, but the context was full of innuendos that reeked of environmental armageddon. Such things as FDA confiscation leading to  product unavailability at the tip of the [quickly melting] iceberg. There  was a sense of confidentiality concerning the Webinar that was ludicrous. If you want something to be  confidential, would you use that word CONFIDENTIAL in the subject title? Please, have some respect for the intelligence of your audience. On the other hand, fear can really bypass all rationality and advertisers know this.  This product that was presented was promoted and made available by the current largest raw food webstore

I realize that I may have unrealistic expectations concerning the  advertising ethics  of health related spokes persons, and the webstores hosting them. I own that.

Fear and denial. There are healthier ways to deal with the times we are living in. Let’s explore other possibilities and not make decisions from either one of these states of mind.

As a postscript, the product I was writing about is Adya Clarity- Black Mica. A really good product that got mishandled by distributors in the raw food community. Greed and “incestuous” business partnerships can really damage the reputation of a good product. What is really crazy is that two years later these people have still not really learned a damn thing. 7/2013.

Check out Adya Clarity and some valuable information about how it works, and the vindication and endorsement received from Dr. Brian Clement of the Hippocrates Institute [click here].



Author: notyourrawmama

At the age of ten I distinctly remember questioning the premise that illness just happens to us. The idea that every action has a reaction became a clear reason to doubt that I could not personally impact my own health. In my very early twenties I was introduced to the Macrobiotic Philosophy of Life and assisted a Macrobiotic Counselor in NYC over a period of ten years or more. My life took many twists and turns and I evolved from a trained dancer and performer to a Shiatsu Therapist, Yoga Teacher, Colon Therapist and student of different Spiritually oriented Mind Body Therapies at the Esalen Institute and other healing centers. My associations are as follows: Member of the AOBTA for over 20 Years Member of the NCCAOM for approximately 12 years Member of the Yoga Teachers Alliance 500 hours for approximately 12 years Colon Therapist [ Wood's Institute ] Since 1998 Along with studying REIKI [ 2nd degree ] I was part of a School based on the work of Railey Macey, Dr. Robert Jaffe and Hands of Light. Railey Macey was my teacher. Thank you for your interest in my blog. notyourrawmoma "Wherever you are be the soul of that place". Rumi

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