Recently I have become more conscious of the use of superlatives in advertising within my own different areas of interest. From healing spiritually, emotionally, physically to healing politically. One presentaion that really screamed of misguidance was from an owner of the largest raw online food store, Matt Monarch. He entitled his video,”The Truth About Awakening”. I did listen to what he had to say. It came in two separate segments. He obviously was very inspired about what he said. This was made clear by his emphatic delivery, and time spent delivering his presentation.
I am not going to critique what he said, but I am here to comment on the title, The Truth About Awakening. Without getting all snarky and such, I just have to say that it is his truth and not thee truth. I am not sure if this is complete misguided arrogance or just what happens with some people. Some people meaning those that have constructed their own platform through business success.
Obviously, Mr. Monarch can say what he pleases, but calling his experience “the truth” needs to be questioned. It is similar to saying there is only one spiritual path, way to eat, live, marry, have children,etcetera. Looking back on other videos and information from Mr. Monarch, there is a thread of this kind of thinking throughout all his videos, articles and blogs.
With personal experience, education, money and business success does not always come wisdom. I wish I could say that comes with time, but I have observed that is not true either. It can come with humility at an age. That is my truth.